I’m back with more commercial criticism. My latest “what were they thinking?” ad is from Jack in the Box and features a hungry young man surfing the corridors of a hotel, in the wee small hours, looking for room service leftovers to satiate his appetite.
One can only assume he is stoned. Jack in the Box is known for their commercials catering to the cannabis crowd. And they’ve gone into smoothie territory before.
This dude is so hungry, he resorts to the ultimate in gross out fare: The “Hallway Smoothie”. Instantly upon hearing and seeing this image, my stomach is churning.
Next shot, salvation, in the form of a 99 cent burger. I’m not sure about you, but my stomach is still churning when I see the burger. I am now forever associating Jack in the Box burgers with something that really resembles vomit. Right when I’d almost gotten over the notion of “e-coli in a box”.
My conclusion? You gotta be stoned to eat it AND to get this commercial. I’m not their Target market, but they have gotten me to talk about them. No such thing as bad press? The commercial is not up on the web anywhere that I have been able to locate, but as soon as it is, I will post it. In the meantime, you can pass judgement on more of their ads on the Jack in The Box website.
{ 2 comments… read them below or add one }
Oh yuck! We don’t have many Jack In The Boxes here in Georgia, but I’m not looking forward to any future visits to Jack In The Box after hearing that commercial. So Nasty!
Agreed. Their ads are not so classy.