I’m a big fan of Target, in general. But their latest ad campaign, aimed at back to school shopping moms (that would be me) has me driving around the Target lot aimlessly, looking for someplace else to shop. I’m thinking maybe we could get pencils at the supermarket instead? It’s so depressing, I want to skip the Target run entirely and go directly to CVS. Screw the school supplies. I’ve got to pick up some anti-depressants!
In brief this commercial shows a dutiful and slightly Stepford-like long suffering mom “Julie” who loves Target and does what teacher says for her kids. Julie is going through all the motions of sending her young son off to school. We see her lovingly making him a nice lunch, writing him a special note. The son meanwhile wipes his ass with the note pawns off the note on his next unsuspecting victim, some girl who’s heart he will break as surely as his mom’s. Mom’s efforts to make her son a nice lunch (it gets traded), keep her house orderly (he cruises his bike through the house) etc are all met with complete and utter disrespect from the “Ha ha ha, kids today, aren’t they cute!?” scamp and she never kicks the brat’s ass stops smiling that beautific prozac smile, even as she mechanically makes another sandwich.
Target you kind of creeped me out on this one. I’m ok with thinking my kids still like me. At least a little. Even if you’re so sure they don’t. Was that commercial aimed at the kids perhaps? Because last time I checked, they don’t drive. Or pay at checkout. And guess what? They hated the commercial too. Good thing. Or I’d have to kick their asses.
The motto is “Expect More, Pay Less” but I am not buying it. Far as I can tell this mom is expecting less, at least from her relationships.
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