Writer

I am a writer that got my start doing advertising copywriting and creating marketing campaigns in the non profit world. Since the arrival of my four children I have successfully launched my own clothing line. At the same time, I’ve re-focussed my writing skills on the online world, generating engaging content and product reviews for multiple sites.

In the past three years, I have written over 500 “stories”. My subject matter has ranged from matters tricky and personal, such as baby naming, to discussing the birds and bees, and poking fun at my own quest for the holy rolling grail of parenthood, the “perfect stroller”. I’ve had a blast: interviewing celebrities about their choice of products for their children, covering red carpet events and trade shows and meeting with and profiling many of my own design icons.

People, their products and their design dreams are my passion. It is my goal to illuminate their stories in my writing. I am proud to tell the stories of my fellow dreamers.

Past

Writer/Reviewer Mommies With Style. As a designer who spent time in the creative trenches, I was uniquely poised to scout new products for Mommies with Style when I joined the team in 2006. I was eager to share my fellow designer’s stories.

Contributor, Fashion/Gear Editor Celebrity Baby Blog. My proximity to LA, familiarity with the children’s product market and participation/reporting on assorted celebrity events made me a natural for this job.

Co-Owner/Editor, Car and Caboodle. As the editor and co-owner of Car and Caboodle’s “Life in the Family Lane” webzine, I spent time every day from fall of 2007 thru summer 2009, analyzing modern family lifestyles and telling their stories. I also got to go on some really fun test drives.

Publisher, Popshopology. Popshopology is a blog about the art of Retail Therapy. While shopping certainly isn’t the cure for everything, I believe that finding the right product, at the right time, sure can go a long way to making you feel better! Popshopology imagines the story of why we buy.

Senior Writer/Reviewer Mommies With Style. As a columnist and product reviewer with Mommies With Style for the past three years,I’ve written several hundred product reviews. These reviews have since been used in press kits and marketing materials and incorporated into the company websites. Everytime I am handed my own article at a trade show, I know I must be doing something right!

Contributor, LAMomsBlog & OCFamily. It’s not always easy being mom on the run! I share my more humorous modern mom & mompreneur moments in my contributions to LAMomsBlog and OCFamily.

Contributor/Reporter Galtime Catch my vidoe shopping segments on the newly launched Galtime.com website. A natural extension of my product experience and shopping expertise, I’ve always got something to help you shop yourself sane with.

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